Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.
Web analytics solutions are extensively used in a wide spectrum of verticals such as consumer goods and retail, healthcare and life sciences, government, transportation and logistics, travel and hospitality, telecommunication and IT.
In 2017, the global Web Analytics market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2018-2025.
This report focuses on the global Web Analytics status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Web Analytics development in United States, Europe and China.
The key players covered in this study
Market segment by Type, the product can be split into
Market segment by Application, split into
Social Media Management
Targeting and Behavioral Analysis
Display Advertising Optimization
Multichannel Campaign Analysis
Market segment by Regions/Countries, this report covers
Central & South America
The study objectives of this report are:
To analyze global Web Analytics status, future forecast, growth opportunity, key market and key players.
To present the Web Analytics development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
In this study, the years considered to estimate the market size of Web Analytics are as follows:
History Year: 2013-2017
Base Year: 2017
Estimated Year: 2018
Forecast Year 2018 to 2025
For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.